Timestrip Plc is delighted to announce that it has received its first order to supply a custom designed Timestrip® for full integration into the handle of a mass-market toothbrush.  The order is from a leading supplier of own-label toothbrushes and a product launch, through a global retailer, of the first range of toothbrushes is scheduled for Q3 this year.

Packaging instructions worldwide usually state that toothbrushes should be replaced at least every three months for dental and general hygiene reasons.  It is widely accepted that consumers struggle to comply with this instruction and are therefore using toothbrushes that are past their useful life.

The Timestrip® will be fully integrated into the body of the toothbrushes, to be activated by the consumer upon first use by simply pushing a button on the handle.  A window shows the highly visual colour progression across the Timestrip®, helping remind the consumer when it is time to replace the toothbrush.  The Timestrip® is easy to activate, reliable and cannot be reset or stopped once in use.

Confidentiality restrictions currently prevent the disclosure of the supplier or the retailer who will launch the product. The value of this initial order is modest although the potential exists for this product line to become a major future revenue source for the Company.  Approximately 110 million toothbrushes are sold in the UK annually, and 400 million in the U.S.

Paul Freedman, Joint CEO Timestrip Plc:  “We have long been aware of the compelling proposition for integrating a cost-effective timer inside a toothbrush.  It offers clear health benefits to the consumer as well as obvious commercial benefits to the manufacturer and retailer. The global opportunity is self-evident and we are delighted to be taking this important step towards mass market commercialization of the technology in this sector.”