Timestrip Limited’s unique smart label technology has passed another milestone with the company’s announcement of a new label that measures elapsed time for periods up to a year. The label represents a doubling of the previous six-month capability of Timestrip labels.

Considerable research and development has gone into the extending of the labels’ time-measuring potential. It could, however, pay some pretty high dividends: with EU legislation now dictating that many cosmetics and personal care products should be used within twelve months of opening, the new label will enable Timestrip to reach those markets and widen its customer base still further.

The twelve-month label also has huge potential in the frozen food sector and Timestrip has already received an order from Labellord, a European distributor, to launch a freezer version of the product later this year.

A delighted Reuben Isbitsky, Co-Founder and Joint CEO of Timestrip, commented: “This announcement is significant for our business as we can now offer products into new mass markets. The cosmetics and personal care sectors present substantial opportunities for Timestrip, as does the frozen food market.  We now have real potential to communicate ‘sell-by’ and ‘use-by’ dates on products, as well as the shorter time requirements of ‘once opened’ dates.”

Timestrips enable end-users of perishable products to monitor how long an item has been open or in use. Once activated, a non-toxic liquid dye travels across the label at a consistent rate, allowing the consumer clearly to see the amount of time which has passed since a product was opened. The technology can be fully integrated into products or packaging as well as an applied label format.

Use of Timestrips encourages consumer storage and usage compliance, reduced product wastage, enhanced brand value and increased repeat purchases. The company is already working with an impressive client list across a wide range of market sectors.