London/UK – April 8^th 2014, Timestrip extends its reach into household consumer appliance market with the pan-European launch of the new Miele S8 Silence Plus Allergy model, featuring a Timestrip solution to alleviate the problem of remembering when to change and replace the all important filter.

The S8 unit features the HEPA AirClean filter, a HEPA Class 13 filter which achieves 99.95% filtration and holds back even the most minute particles and pollen, making it an ideal choice for allergy sufferers.

Miele has chosen TimeStrip to provide the change and replace visual reminder on the HEPA filter cartridge, to provide a clear visual notification of the need to replace the filter.

Activating the indicator couldn’t be easier: when fitting a new filter, the user simply presses on a green arrow indicator on the side of the filter housing the Timestrip. This triggers the Timestrip and results in the release of a specially formulated fluid encapsulated into the smart label. As the months pass, red indicator fluid slowly extends across the time check window. After approximately one year, the fluid fills the window and reaches the right-hand end of the strip, prompting the user to replace the saturated filter.

Commenting on the Miele project, Timestrip CEO Reuben Isbitsky said “This is a great example of a low-cost solution to the age old problem of reminding consumers that components in their products do need changing at the correct interval, and shows how leading brands are choosing Timestrip to help make this a simple, effective and value-adding proposition.”