Leading US consumer products brand Tetra is the latest big name client to be announced by Timestrip. The smart label experts have confirmed an exclusive three-year deal with Tetra’s owners United Pet Group Inc, which will see Timestrip® integrated into Tetra packaging.

Tetra as a brand is synonymous with aquariums and fish keeping and it will be integrating Timestrip® labels into its biggest-selling aquarium filter, Whisper®.

The Whisper® range includes the most advanced innovative aquarium filters in the world and Tetra believes that its new filter, Whisper EX®, into which Timestrips® are being integrated, will move the filter market along by ten years. 

The Whisper EX® filter was officially launched today at the Pet Expo in San Diego, California. Its revolutionary design was inspired by direct feedback from customers and it will encourage fish keepers to change their aquarium filters when the Timestrip® tells them to.

Traditionally, owners are led by the colour of the water in the aquarium, but by the time the water has changed colour, it is already too late to maintain the quality of the aquarium environment. The new filter with its built-in Timestrip® is extremely user-friendly and will particularly appeal to new fish keepers and children learning how to take care of fish responsibly.

“Timestrip is a very important aspect of Tetra’s new line of Whisper EX filtration systems,” said Joseph Roark, Senior Brand Manager at Tetra. “Because of its easy-to-use and easy-to-read technology, Timestrip takes the guesswork out of when to change a filter cartridge. Ultimately this leads to a healthier aquatic environment, longer-lived fish, and a more enjoyable aquarium experience.”

President of United Pet Group Aquatics, Kevin Brenner, commented on the partnering of Tetra and Timestrip: “Timestrip® smart labels are an excellent and cost-effective means of ensuring that customers are reminded to change their Tetra filter cartridges regularly. Our research has shown that customers welcome advancements such as this, which make their lives easier and so we were delighted to respond to customer demand. Our exclusive adoption of the Timestrip® technology only serves to reinforce our position as a global brand leader.”

For Timestrip, Joint CEO Reuben Isbitsky agreed: “The deal with Tetra once again highlights the application potential and versatility of the Timestrip® technology, which is establishing itself as an essential added-value device for a broad range of consumer appliances. We are looking forward to developing our relationship with United Pet Group through 2008 and beyond.”