Timestrip® helps meet Compliance Guidelines, leading to Increased Sales of Consumables
Hamilton Beach integrates Timestrip® into Febreze® True Air® odor filters

Timestrip Plc, the UK-based smart label company, has announced that the strongest demand for Timestrip® elapsed-time monitoring devices is coming from the appliance category for monitoring household appliance filters.

A key issue for many household appliances is how consumers can be kept aware of the time consumable components, specifically changeable filters, have been in use.  Timestrips® provide consumers with a visual reminder of how long the filter has been in use, encouraging them to change filters within recommended guidelines.

Timestrip® is a reliable time- and temperature- sensitive smart label that monitors elapsed time.  Its highly visual display indicates how much time has passed, alerting consumers when filters need replacing. Timestrips® can be integrated into appliances, or supplied as external labels consumers may apply directly to appliances that require monitoring.

“Many household items require maintenance, yet are often forgotten and are not replaced in the recommended time frame,” said Reuben Isbitsky, Joint CEO of Timestrip Plc. “Our message to appliance manufacturers is that Timestrip smart labels act as a helpful reminder for customers to repeat product purchase, which can create high volume sales as consumers strive to better protect the quality of water they drink and the air they breathe.”

Replacement of consumable components on household and institutional appliances is critical for optimal performance. This ensures the unit’s ability to filter water or air, and maintain their healthy quality and freshness.  Many manufacturers recommend that air filters, for example, be replaced at least every three months and, in particular, as one season gives way to another.

Applications for Timestrip include water filters, air filters, furnace filters, vacuum cleaner filters and for aquamarine and cage cleaning.

Hamilton Beach/Proctor-Silex has integrated Timestrips into its appliances through development of a new model of odor eliminator, utilizing a Febreze® True Air® activated carbon filter which lasts for four months.

Faced with the challenge of helping consumers identify when product replacement was required, the company integrated a highly visible four-month room temperature Timestrip® into the filter housing fascia. The clear color change signals an early warning to repurchase additional filters, and then indicates when it is time to replace the filter. Hamilton Beach supplies a new Timestrip with each replacement filter.

Timestrip currently develops and markets its technologies for sectors such as appliances & consumables, food & beverage, catering & food service, cosmetics and pharmaceuticals & medical devices.

More information about Timestrip can be found at www.timestrip.com