Timestrip plc is pleased to provide an update on progress with a key customer, WD40 Company, who have recently launched a product in the US with fully integrated Timestrip technology.

The “3-IN-ONE No Rust Shield” is a unique device that provides 90-day rust-protection for virtually any metal-based product stored in an enclosed space. It has now been successfully launched on DirectTV in the US, targeting users of products such as tools, sporting goods, firearms, hardware, trophies and jewellery.

A ninety day Timestrip is integrated into every “3-IN-ONE No Rust Shield” as an indicator that the product has passed its optimal efficiency and should be replaced. The TV commercial, which features a demonstration of the Timestrip technology can be seen at www.norustshield.com/instructions/

Reuben Isbitsky, Joint CEO Timestrip Plc said: “We are delighted with the exposure gained from our association with yet another exciting new product launched by a household brand. Timestrip is clearly establishing itself as the new standard in replacement indicators for the global appliance sector and we look forward to continuing to supply the Timestrip technology to WD40 Company through the upcoming roll-out of the “3-IN-ONE No Rust Shield” with mass-retailers across the US.”

Timestrip smart labels are also supplied as replacement indicators to a number of well-known brands including United Pet Group (Tetra), Whirlpool Europe, Hamilton Beach/Febreze®, Hygolet, Dryandstore® and IBA Bouchard.