Smart label innovator Timestrip is celebrating being nominated as Best New Product at the prestigious SOFHT Awards. The annual Society of Food Hygiene and Technology awards luncheon, now in its 28th year, is the event for the food technology market, attracting delegates from every sector of the food industry.

The 2007 awards will be presented at a formal luncheon at the Royal Garden Hotel in Kensington on November 15th; present will be more than 300 members and guests from leading players in the food and related industries, both in the UK and internationally.

Timestrip has been nominated in the Best New Product category, sponsored by Sainsbury’s, which covers a broad range of products in food, service and equipment. Timestrip’s ground-breaking label solutions have been recognised as being ‘identifiably different to any existing product’ and ‘providing a new experience’ for customers.

“We’re thrilled to have been nominated for this award,” says Reuben Isbitsky, Joint CEO of Timestrip. “With proven performance already in the food retail and food service markets, this is a further endorsement of the Timestrip® technology.”

The Society of Food Hygiene & Technology is an independent body whose role is to offer support through membership to anyone involved in food hygiene and technology issues. SOFHT is led by a high-profile voluntary board of directors, committed to promoting food hygiene and technology throughout the food chain.

Timestrip’s unique smart labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. Using only food-grade components, the labels have applications in a hugely diverse range of industries, including food retail and food service; cosmetics; medical and pharmaceutical. The technology can be integrated into products or packaging, as well as the more traditional applied label format. Timestrip plc floated on the UK Alternative Investment Market (AIM) in 2005.